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Thursday, May 4 • 10:00am - 11:40am
Brainwriting: The Team Hack To Generating Better Ideas

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If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Invented in the 1940s by an advertising executive, the purpose was to solicit a large amount of ideas in a short period of time. By putting a collective of creative people in the same room, better concepts should come. Sounds very agile.

However, science has shown several times that brainstorming is a terrible technique. It’s cumbersome due to all of the interdependent activities happening at once. When spending time generating ideas as a group, you often spend more time thinking of others ideas than your own.

Fortunately, a relatively unknown technique is starting to gain popularity called brainwriting. Incorporating it into your team events can produce more diverse ideas and provide a friendlier environment for collaboration. In this session, we will workshop them and leave the audience with all of the tools to bring the technique back to their offices.

Key Learnings:
The fallacy of brainstorming
What makes an idea diverse
A walkthrough of using brainwriting in Agile events

Speakers
avatar for Chris Murman

Chris Murman

Senior Agile Consultant, Solutions IQ
Chris' first job out out of college was the weekend sports anchor at an NBC affiliate. If he had only known what was in store for his career! Interestingly enough, he still loves telling the stories of others around him every day. Each interaction is an opportunity to learn what... Read More →



Thursday May 4, 2017 10:00am - 11:40am
Conference Room D Seating 48: Round